History
The innovative road that Samsung Card has taken shows the history of Korea’s credit card industry.
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selectedPresent - 2010
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2026
- Jan
- Released THE TWENTY
- Mar
- Released ‘WOORIBANK Samsung Card’
- Mar
- Released ‘Hanwha Egales Samsung Card’
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2025
- Mar
- ECO card package, awarded the main prize at the Germany ‘iF Design Award’
- Apr
- Released ‘Samsung iD STATION Card’, ‘Samsung iD ROAD Card’
- Apr
- Launched Monimo KB daily interest account
- Jun
- Released ‘Samsung Lions Card’
- Jul
- Released ‘KTX Samsung Card’
- Jul
- Signed MOU with Woori Bank for partnership
- Aug
- Released ‘TOSS Samsung Card’
- Aug
- Released ‘Samsung iD SELECT ALL Card’, ‘Samsung iD SELECT ON Card,’
- Sep
- ECO card package, awarded Bronze prize at the ‘IDEA Design Award 2025’
- Sep
- Released ‘STARBUCKS Samsung Card’
- Nov
- Released ‘SHILLA REWARDS Samsung Card’
- Nov
- Awarded 1st prize in the category of Credit Card, ‘National Customer Satisfaction Index(NCSI)’ for twelve consecutive years by Korea Productivity Center
- Nov
- ECO card package, awarded Best of the Best prize at the ‘reddot Design Award 2025’
- Nov
- Awarded best ESG company and acquired “A” ratings for five consecutive time by Korea Institute of Corporate Governance and Sustainability(KCGS)
- Nov
- Released ‘THE iD. 1st’
- Nov
- New monimo reorganization
- Nov
- Released ‘Gmarket Samsung Card’
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2024
- Mar
- THE iD, awarded the main prize at the Germany ‘iF Design Award’
- Apr
- Released ‘Samsung iD GLOBAL Card’
- Apr
- Launched data platform ‘Samsung Card BLUE Data Lab’
- Jun
- Samsung Financial Networks signed MOU with KB Kookmin Bank for partnership
- Aug
- Released ‘Samsung iD ONE Card‘
- Aug
- Acquired ISO 45001 certification
- Sep
- Samsung iD Card, awarded the main prize at the 'IDEA Design Award 2024'
- Nov
- Awarded 1st prize in the category of Credit Card, ‘National Customer Satisfaction Index(NCSI)’ for eleven consecutive years by Korea Productivity Center
- Nov
- ‘Awarded Prime Minister’s Commendation at the ‘KOREA DESIGN AWARD’
- Nov
- Awarded best ESG company and acquired “A” ratings for four consecutive time by Korea Institute of Corporate Governance and Sustainability(KCGS)
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2023
- Feb
- Released ‘TRADERS CLUB Samsung Card’
- Mar
- Released ‘THE iD. PLATINUM’, ‘THE iD. TITANIUM’
- Apr
- Released ‘NAVER WEBTOON Samsung Card’
- Signed business partnership agreement for data network alliance
- May
- Samsung iD Card, awarded the main prize at the Germany ‘iF Design Award’
- Jun
- Released ‘Samsung iD VITA Card’
- Sep
- Awarded 1st prize in the category of Credit Card, ‘National Brand Competitiveness Index(NBCI)’ by Korea Productivity Center
- Nov
- Awarded Bronze prize at the 2023 Good Design(GD) Selection
- Awarded 1st prize in the category of Credit Card, ‘National Customer Satisfaction Index(NCSI)’ for ten consecutive years by Korea Productivity Center
- Certified as 2023 excellent workplace in reading management and awarded Excellence prize
- Awarded best ESG company and acquired “A” ratings for three consecutive time by Korea Institute of Corporate Governance and Sustainability(KCGS)
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2022
- Jan
- Released ‘Samsung BIZ iD BENEFIT Card’,
‘Samsung BIZ iD DISCOUNT Card’
- Mar
- Signed MOU with Korea Rental car Mutual aid Association for partnership
- Released ‘Samsung iD EDU Card’
- Apr
- Launched Monimo, Samsung Financial Networks intergrated App
- Released ‘Samsung iD MOVE Card’
- May
- Signed MOU with Aegis Enterprise for partnership
- Awarded 1st prize in Korea Service Quality Index(KSQI) for fourteen consecutive years by Korea Management Association Consulting
- Jun
- Awarded 1st prize for Credit Card, Korean Standard-Service Quality Index (KS-SQI) for nine consecutive years by Korean Standards Association
- Released ‘Samsung iD AUTO Card’
- Oct
- Released ‘Samsung iD PET Card’
- Awarded 1st prize in the category of Credit Card, ‘Korean Customer Satisfaction Index(KCSI)’ for seven consecutive years by Korea Management Association Consulting
- Awarded 1st prize in ‘Call Center Quality Index(KS-CQI)’ for eight consecutive years by Korean Standards Association
- Nov
- Awarded World Grand Prize at the DX service award by Korean Standards Association
- Awarded minister of trade, industry, and energy award at the 2022 Good Design(GD) Selection
- Awarded 1st prize in the category of Credit Card, ‘National Customer Satisfaction Index(NCSI)’ for nine consecutive years by Korea Productivity Center
- Awarded Grand Slam, 1st prize for seven consecutive years in the category of five customer satisfaction evaluation by the Korea Productivity Center, the Korea Standards Association and the Korea Management Association Consulting
- Dec
- Awarded best ESG company and acquired “A” ratings for two consecutive time by Korea Institute of Corporate Governance and Sustainability(KCGS)
- Certified as a family-friendly company organized by the ministry of gender equality and family
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2021
- Feb
- Signed MOU with Welcome Financial Group for partnership
- Mar
- Signed MOU with Samsung Electronics and Mastercard for ‘Fingerprint Biometric Payment Card’
- Signed MOU with Hyundai Oilbank for partnership
- Released Kakaopay Credit Card
- First issue ESG offshore ABS
- Apr
- Awarded ‘CIO 100 Award’ From the IDG(International Data Group)
- May
- Acquired EMS(Environmental management system) ‘ISO 14001’
- Jul
- Awarded 1st prize for Credit Card, Korean Standard-Service Quality Index (KS-SQI) for eight consecutive years by Korean Standards Association
- Published the first ESG report in Korean and English
- Signed MOU with Truck Welfare Foundation
- Oct
- Signed MOU with NS HomeShopping
- Signed agreement on Carbon Neutral Living Practice with Ministry of Environment
- Awarded 1st prize in the category of Credit Card Service, Korean Customer Satisfaction Index(KCSI) for six consecutive years by Korea Management Association Consulting
- Awarded 1st prize in Call Center Quality Index(KS-CQI) for seven consecutive years by Korean Standards Association
- Nov
- Launched new Brand Identity(BI)
- Released Samsung iD Credit Card
- Signed MOU with SK rental car
- Dec
- Awarded best ESG company and acquired “A” ratings by Korea Corporate Governance Service (KCGS)
- Awarded 1st prize in National Customer Satisfaction Index(NCSI) in the category of Korea Credit Card for eight consecutive years by Korea Productivity Center
- Awarded Grand Slam, 1st prize for six consecutive years in the category of five customer satisfaction evaluation by the Korea Productivity Center, the Korea Standards Association and the Korea Management Association Consulting
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2020
- Jan
- Signed MOU with Juno Beauty for partnership
- Feb
- Samsung Card AI Chat Bot Sam, awarded 2020 Germany’ iF Design Award
- Released upgraded Number Card series, V4
- May
- Signed MOU with Shinsegae Casamia for partnership
- Jul
- Awarded 1st prize for Credit Card, Korean Standard-Service Quality Index (KS-SQI) for seven consecutive years by Korean Standards Association
- Samsung Card App, Awarded the Grand prize for Mobile Card, quality satisfaction by consumers in 2020, for three consecutive years
- Oct
- Awarded 1st prize in the category of Credit Card Service, Korea Customer Index of Satisfaction (KCIS) for five consecutive years by Korea Management Association Consulting
- Nov
- Signed MOU with Seoul National University for XAI(eXplainable AI)
- Awarded Bronze prize at the 2020 Good Design(GD) Selection
- Dec
- Awarded 1st prize in National Customer Satisfaction Index in the category of Korea Credit Card for seven consecutive years by Korea Productivity Center
- Awarded 1st prize in Call Center Quality Index(KS-CQI) for six consecutive years by Korean Standards Association
- First issue ESG bonds
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2019
- Feb
- Signed the MOU with The Presidential Commission on Centennial Anniversary of March 1st Independence Movement and Korean Provisional Government
- Launched AI-based ‘Chabot Sam’
- Mar
- Samsung Card to Realize Creating Shared Value by Expanding Social Contribution to education for youth using its Digital Capabilities
- Apr
- Creating Shared Value business agreement with Korea Assosiation of Persons with Physical Dissabilities
- May
- Creating Shared Value business agreement To promote shelter animal adoption and animal rights with Seoul City
- Jun
- Signed CSV Business agreement with Seoul City
- Signed LINK Biz-Partner Business agreement with Good Neighbors
- Jul
- Ministry of Health and Welfare and Childfund Korea for premature baby support Campaign business agreement.
- Signed a marketing alliance agreement with ShinsegaeSimon
- Oct
- Awarded 1st prize in the category of Credit Card Service, Korea Customer Index of Satisfaction (KCIS) for four consecutive years by Korea Management Association Consulting
- Awarded 1st prize in Call Center Quality Index(KS-CQI) for five consecutive years by Korean Standards Association
- Launched upgraded mobile application, ‘Samsung Card Integrated Application’
- Nov
- Samsung Card ‘LINK Biz Partner’ awarded Korea Marketing Frontier Grand Prize at the 2019 Fall Conference of the Korea Marketing Association
- Awarded Silver prize, Universal Design Special prize at the 2019 Good Design(GD) Selection
- Dec
- Awarded 1st prize in the category of Korea Credit Card of the National Customer Satisfaction Index (NCSI) for six consecutive years by the Korea Productivity Center
- Awarded Grand Slam for the first time in the industry, 1st prize for four consecutive years in the category of five customer satisfaction evaluation by the Korea Productivity Center, the Korea Standards Association and the Korea Management Association Consulting
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2018
- Mar
- Won 2018 iF Design Award by Germany Institute of Design Promotion with ‘Kids GomGom’ app branding
- Unveiled a new vision ‘A World of Trust over The Card’
- May
- Launched the industry first digital based real time credit card issuing servic
- Jun
- Launched the industry first digital ARS service
- Jul
- Released upgraded Number Card series, V3
- Aug
- Launched industry first open API based simple authentication Service
- Signed a partnership agreement with Community Chest of Korea for CSV business
- Sep
- Held the ‘Hand-Hug of Love’ Campaign with Seoul city –GoodwithUs
- Nov
- Received a Grand Prize for ‘2018 Korea Donation Award for Education’
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2017
- Jan
- Launched TRUCK WELFARE SAMSUNG CARD
- Launched Samsung Rechargable Card Service
- Mar
- Launched ‘Kids GomGom’ App, a mobile membership service for parents and kids
- Launched Samsung Pay exclusive card, ‘Samsung Pay Samsung Card taptap’
- Launched small business owner card, ‘Samsung Card BIZ DISCOUNT+'
- Apr
- Launched ‘T Samsung card Galaxy S8 Edition’ by collaborating with Samsung Electronics and SK telecom
- Signed a partnership agreement with Seoul National University for joint research on artificial intelligence
- May
- Signed a partnership agreement with SK networks for joint development of affiliate products
- Jul
- Signed a partnership agreement with Mercedes-Benz Korea for joint development of affiliate products
- Launched ‘Samsung Card taptap I’
- Aug
- Launched ‘LINK bizpartner’, a platform that enables merchant driven marketing by supporting decision making with big data analysis
- Signed a partnership agreement with Seoul Children’s Museum for joint development and operation of early childhood education exhibition ∙ program
- Signed a partnership agreement with The Korea Transport Institute for joint research on traffic policies utilizing big data
- Sept
- Launched 'Aji-Nyangi' App, a pet mobile service
- Oct
- Launched ‘Samsung Card Rental’, a Mobile-based rental mall service
- Nov
- Signed a partnership agreement with Korea Energy Agency to collaborate on a rental finance offer for energy saving system
- DEC
- Launched a specialized card for freight forwarding fee, enhancing trucking business efficiency
- Won 2017 Good Design Award Gold by Korea Institute of Design Promotion for ‘Kids GomGom’ app main character ‘GomGom’
- Launched 'In-Sang-Rock-Seo', a social network service for elderly that assists recording life stories and good memories
- Launched 'Direct Auto Used Car', a digital-based auto financing service for used car, first to offer in the credit card industry
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2016
- Jan
- Launched Samsung Pay mobile card "Samsung Pay Samsung Card & Point"
- Feb
- Signed a comprehensive strategic partnership agreement with SC Cheil Bank, the first of its kind between a bank and a credit card company in the market
- Launched whole new Digital Channel (Homepage and Mobile App)
- Mar
- Started member acquisition via tablet PCs
- Launched ‘Kids GomGom’ App, a mobile membership service for parents and kids
- Apr
- Applied Samsung Card Online Payment Solution onto Samsung Family Hub Refrigerator
- Launched mobile specialized taptap card and app
- May
- Launched 'Online Chat Customer Service' available 24 hours 365 days
- Jun
- Signed a three-party agreement for partnership between Samsung Card, BGF Retail, and Woowa Brothers Corp.
- Jul
- Launched 'Direct Auto', industry’s first digital-based auto financing service
- Opened "Saengwhal App" (a mobile app that offers collection of O2O services frequently used upon various life needs)
- Launched “BMP (Big-data Marketing Partnership)” to serve merchant customers’ needs based on big data analysis
- Sep
- Signed a partnership agreement with Korea Institute for Industrial Economics Trade for joint research on industrial policies using big data technologies
- Dec
- Launched CAR LIFE SAMSUNG CARD DISCOUNT+
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2015
- Feb
- Achieved an issuance of a cumulative total of 5 million Number Cards
- Mar
- Launched ad campaign of ‘Enjoy, Silyong (Practical Use)’
- Apr
- Hung up a signboard to celebrate excellent pilot results for Apartment LED Finance Business Model
- May
- Launched ‘Kookmin Happy Card’ for pre-moms
- Introduced the first App POS Service in the card industry
- Jun
- Started issuing UnionPay branded Number cards
- Jul
- Started Visual ARS Service
- Aug
- Launched Samsung Card’s mPocket Beacon Service
- Won the first place in the 2015 National Brand Competitiveness Index
- Oct
- Signed Partnership Agreement for NFC Payment Service with Hankook NFC and KG Inicis
- Dec
- Started LINK Service on SamsungPay
- Opened ‘Samsung Card Pet’ service to provide pet-related offers and information
- Opened ‘Baby Story’, a mobile app for new moms and dads
- Launched Samsung Card & MILEAGE PLATINUM Skypass
- Launched The 1 Skypass
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2014
- Mar
- Opened ‘Young Lab’ – communication platform for the 20s
- Apr
- Launched Samsung Card LINK to provide card-linked offers
- Jul
- Launched ad campaign ‘Holgaboon Project'
- Launched ‘Samsung Card Stage’ – the brand for contributing to cultural activities
- Nov
- Released 2nd version of Number Card
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2013
- Jan
- Released UnionPay co-brand card
- Apr
- Accomplished an issuance of a cumulative total of 2 million Number Cards
- Jul
- Opened Samsung Card Shopping foreign co-brand mall
- Aug
- Launched ‘Open Sharing’ – the brand for CSR (Corporate Social Responsibility)
- Sep
- Released Samsung App Card
- Nov
- Launched Samsung App Card payment service
- Launched Samsung Card Open Wedding
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2012
- Feb
- Launched voice recognition ARS service
- Jul
- American Express The Platinum Card was awarded with AMEX ‘Outstanding Premium Card’
- Nov
- Released THE O Card
- Dec
- Launched ‘Samsung Card Select’, the brand for cultural performance
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2011
- Jan
- Opened Samsung Card Facebook
- Sep
- Released American Express The Platinum Card
- Nov
- Launched new BI
- Dec
- Opened Samsung Card Shopping ‘The Social’
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2010
- Jan
- Launched Samsung Card video ARS service
- Feb
- Launched ‘WHY NOT?’ ad campaign
- Jun
- Opened Samsung Card official twitter @mysamsungcard
- Dec
- Korea Investors Service (KIS) adjusted Samsung Card credit rating one notch upward to AA+
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selected2009 - 2000
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2009
- Jan
- Launched living expense investment techniques service
- Feb
- Released Shinsegae co-brand Samsung card
- Held Robert Parker Gala Dinner party
- Mar
- Released Samsung AMEX Blue Card
- Jul
- Released RAUME O Card
- Released Samsung Mobile Gift Card
- Oct
- Samsung Card HQ moved to Taepyeong-ro, Jung-gu
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2008
- Feb
- Launched Blue Line Service
- May
- Started Mobile Counseling Center Service
- Launched Samsung Global Gift Card
- Partnered with Robert Parker
- Jun
- Launched Samsung Dear Pat Membership Service
- Held a signing ceremony for Industry-Academy Cooperation with the US Stanford University
- Sep
- Commenced Pay Back Save Charge Service
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2007
- Mar
- Commenced ‘My Family Service,’ the comprehensive family service
- May
- Started overseas travel support service (S.TravelCare)
- Jun
- Was listed on the Korea Exchange (KRX)
- Jul
- Opened Shall We site
- Nov
- Released E gift certificate
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2006
- Jan
- Released SFC Samsung Card exclusively used for Samsung Group employees
- Feb
- Released custom-designed ‘Samsung Sel-D Card’
- Commenced pre-discount service for electronic goods for the first time in the industry
- May
- Released Samsung Anypass Point Card, Samsung Ji & Mi Point Card
- Sep
- Launched ‘My Life, My Pride’ – the corporate slogan
- Oct
- Launched Auto Cash Back Service
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2005
- Jan
- Held a signing ceremony with LG Fire Insurance on DCDS (Debt Cancellation and Debt Suspension) product
- Jun
- Opened Samsung Card Mall
- Aug
- Opened Point Mall
- Nov
- Successfully issued unsecured AAA offshore ABS of $300 million for the first time in the credit financial industry in the nation
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2004
- Feb
- Merged with Samsung Capital
- Jun
- Established an auto lease joint venture with GMAC
- Aug
- Released Fleetlease for corporate clients
- Nov
- Launched ‘AT Club’ for outstanding merchants in restaurant industry
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2003
- Nov
- Samsung Card HQ moved to Yeonji-dong, Jongro-gu
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2002
- Jan
- Formed Samsung Card Table Tennis Team
- Held a proclamation ceremony for 6 Sigma initiative
- Introduced 6 Sigma for the first time in the industry
- Released gift card for the first time in the industry
- Mar
- Held a strategic co-brand signing ceremony with AMEX Card
- Sep
- Performed an event for the release of Samsung AMEX Card
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2001
- Mar
- Successfully issued offshore ABS of $200 million for the first time in the private sector
- May
- Established the largest CRM center in Asia
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2000
- Mar
- Commenced wireless Internet mobile phone financial service, the first time in the world
- Jun
- Released ‘Baro Pay’ one-click electronic wallet
- Aug
- Released Samsung Ji & Mi Card
- Nov
- Was selected as ‘The Best Card Company in the New Millennium’ by MASTER
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selected1999 - 1990
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1999
- Jan
- Successfully issued onshore ABS of $49 billion for the first time in the industry
- Apr
- Acquired Y2K certification for the first time in the industry
- Nov
- Released E-LOAN, cyber loan for the first time in the industry
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1998
- May
- Started free-of-charge entry service for theme park
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1997
- Jul
- Successfully accomplished KRW 1 trillion in monthly transaction volumes for single card for the first time in the industry
- Dec
- Started to issue VISA-branded card
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1996
- Jun
- Started Internet cash advance service for the first time in the industry
- Sep
- Opened Internet Website
- Nov
- Started to operate comprehensive credit management system
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1995
- Sep
- Changed its corporate and brand name from Samsung Credit Card to Samsung Card
- Oct
- Opened New York office
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1993
- Aug
- Released prepaid card for the first time in the industry
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1991
- Mar
- Launched 24/7/365 cash advance service
- Nov
- Opened Tokyo office for the first time in the industry
- Dec
- Successfully acquired 1 million cardmembers
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1990
- Jan
- Started ARS system for the first time in the industry
- Jul
- Successfully built 24-hour online system
- Oct
- Built immediate card issue system
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selected1989 - 1983
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1989
- Mar
- Started to issue MASTER-branded card
- Apr
- Commenced its operations in 4 branches (Gangnam/Daejeon/Daegu/Gwangju)
- Aug
- Introduced agency system for the first time in the industry
- Sep
- Successfully acquired 0.5 million cardmembers
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1988
- Mar
- Established Samsung Credit Card Company
- Jun
- The card name 'WINNERS' was finalized.
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1983
- Mar
- Was founded as Sejong Credit Card
-