History

The innovative road that Samsung Card has taken shows the history of Korea’s credit card industry.

  • selectedPresent - 2010
    • 2026
      Jan
      Released THE TWENTY
      Mar
      Released ‘WOORIBANK Samsung Card’
      Mar
      Released ‘Hanwha Egales Samsung Card’
    • 2025
      Mar
      ECO card package, awarded the main prize at the Germany ‘iF Design Award’
      Apr
      Released ‘Samsung iD STATION Card’, ‘Samsung iD ROAD Card’
      Apr
      Launched Monimo KB daily interest account
      Jun
      Released ‘Samsung Lions Card’
      Jul
      Released ‘KTX Samsung Card’
      Jul
      Signed MOU with Woori Bank for partnership
      Aug
      Released ‘TOSS Samsung Card’
      Aug
      Released ‘Samsung iD SELECT ALL Card’, ‘Samsung iD SELECT ON Card,’
      Sep
      ECO card package, awarded Bronze prize at the ‘IDEA Design Award 2025’
      Sep
      Released ‘STARBUCKS Samsung Card’
      Nov
      Released ‘SHILLA REWARDS Samsung Card’
      Nov
      Awarded 1st prize in the category of Credit Card, ‘National Customer Satisfaction Index(NCSI)’ for twelve consecutive years by Korea Productivity Center
      Nov
      ECO card package, awarded Best of the Best prize at the ‘reddot Design Award 2025’
      Nov
      Awarded best ESG company and acquired “A” ratings for five consecutive time by Korea Institute of Corporate Governance and Sustainability(KCGS)
      Nov
      Released ‘THE iD. 1st’
      Nov
      New monimo reorganization
      Nov
      Released ‘Gmarket Samsung Card’
    • 2024
      Mar
      THE iD, awarded the main prize at the Germany ‘iF Design Award’
      Apr
      Released ‘Samsung iD GLOBAL Card’
      Apr
      Launched data platform ‘Samsung Card BLUE Data Lab’
      Jun
      Samsung Financial Networks signed MOU with KB Kookmin Bank for partnership
      Aug
      Released ‘Samsung iD ONE Card‘
      Aug
      Acquired ISO 45001 certification
      Sep
      Samsung iD Card, awarded the main prize at the 'IDEA Design Award 2024'
      Nov
      Awarded 1st prize in the category of Credit Card, ‘National Customer Satisfaction Index(NCSI)’ for eleven consecutive years by Korea Productivity Center
      Nov
      ‘Awarded Prime Minister’s Commendation at the ‘KOREA DESIGN AWARD’
      Nov
      Awarded best ESG company and acquired “A” ratings for four consecutive time by Korea Institute of Corporate Governance and Sustainability(KCGS)
    • 2023
      Feb
      Released ‘TRADERS CLUB Samsung Card’
      Mar
      Released ‘THE iD. PLATINUM’, ‘THE iD. TITANIUM’
      Apr
      Released ‘NAVER WEBTOON Samsung Card’
      Signed business partnership agreement for data network alliance
      May
      Samsung iD Card, awarded the main prize at the Germany ‘iF Design Award’
      Jun
      Released ‘Samsung iD VITA Card’
      Sep
      Awarded 1st prize in the category of Credit Card, ‘National Brand Competitiveness Index(NBCI)’ by Korea Productivity Center
      Nov
      Awarded Bronze prize at the 2023 Good Design(GD) Selection
      Awarded 1st prize in the category of Credit Card, ‘National Customer Satisfaction Index(NCSI)’ for ten consecutive years by Korea Productivity Center
      Certified as 2023 excellent workplace in reading management and awarded Excellence prize
      Awarded best ESG company and acquired “A” ratings for three consecutive time by Korea Institute of Corporate Governance and Sustainability(KCGS)
    • 2022
      Jan
      Released ‘Samsung BIZ iD BENEFIT Card’,
      ‘Samsung BIZ iD DISCOUNT Card’
      Mar
      Signed MOU with Korea Rental car Mutual aid Association for partnership
      Released ‘Samsung iD EDU Card’
      Apr
      Launched Monimo, Samsung Financial Networks intergrated App
      Released ‘Samsung iD MOVE Card’
      May
      Signed MOU with Aegis Enterprise for partnership
      Awarded 1st prize in Korea Service Quality Index(KSQI) for fourteen consecutive years by Korea Management Association Consulting
      Jun
      Awarded 1st prize for Credit Card, Korean Standard-Service Quality Index (KS-SQI) for nine consecutive years by Korean Standards Association
      Released ‘Samsung iD AUTO Card’
      Oct
      Released ‘Samsung iD PET Card’
      Awarded 1st prize in the category of Credit Card, ‘Korean Customer Satisfaction Index(KCSI)’ for seven consecutive years by Korea Management Association Consulting
      Awarded 1st prize in ‘Call Center Quality Index(KS-CQI)’ for eight consecutive years by Korean Standards Association
      Nov
      Awarded World Grand Prize at the DX service award by Korean Standards Association
      Awarded minister of trade, industry, and energy award at the 2022 Good Design(GD) Selection
      Awarded 1st prize in the category of Credit Card, ‘National Customer Satisfaction Index(NCSI)’ for nine consecutive years by Korea Productivity Center
      Awarded Grand Slam, 1st prize for seven consecutive years in the category of five customer satisfaction evaluation by the Korea Productivity Center, the Korea Standards Association and the Korea Management Association Consulting
      Dec
      Awarded best ESG company and acquired “A” ratings for two consecutive time by Korea Institute of Corporate Governance and Sustainability(KCGS)
      Certified as a family-friendly company organized by the ministry of gender equality and family
    • 2021
      Feb
      Signed MOU with Welcome Financial Group for partnership
      Mar
      Signed MOU with Samsung Electronics and Mastercard for ‘Fingerprint Biometric Payment Card’
      Signed MOU with Hyundai Oilbank for partnership
      Released Kakaopay Credit Card
      First issue ESG offshore ABS
      Apr
      Awarded ‘CIO 100 Award’ From the IDG(International Data Group)
      May
      Acquired EMS(Environmental management system) ‘ISO 14001’
      Jul
      Awarded 1st prize for Credit Card, Korean Standard-Service Quality Index (KS-SQI) for eight consecutive years by Korean Standards Association
      Published the first ESG report in Korean and English
      Signed MOU with Truck Welfare Foundation
      Oct
      Signed MOU with NS HomeShopping
      Signed agreement on Carbon Neutral Living Practice with Ministry of Environment
      Awarded 1st prize in the category of Credit Card Service, Korean Customer Satisfaction Index(KCSI) for six consecutive years by Korea Management Association Consulting
      Awarded 1st prize in Call Center Quality Index(KS-CQI) for seven consecutive years by Korean Standards Association
      Nov
      Launched new Brand Identity(BI)
      Released Samsung iD Credit Card
      Signed MOU with SK rental car
      Dec
      Awarded best ESG company and acquired “A” ratings by Korea Corporate Governance Service (KCGS)
      Awarded 1st prize in National Customer Satisfaction Index(NCSI) in the category of Korea Credit Card for eight consecutive years by Korea Productivity Center
      Awarded Grand Slam, 1st prize for six consecutive years in the category of five customer satisfaction evaluation by the Korea Productivity Center, the Korea Standards Association and the Korea Management Association Consulting
    • 2020
      Jan
      Signed MOU with Juno Beauty for partnership
      Feb
      Samsung Card AI Chat Bot Sam, awarded 2020 Germany’ iF Design Award
      Released upgraded Number Card series, V4
      May
      Signed MOU with Shinsegae Casamia for partnership
      Jul
      Awarded 1st prize for Credit Card, Korean Standard-Service Quality Index (KS-SQI) for seven consecutive years by Korean Standards Association
      Samsung Card App, Awarded the Grand prize for Mobile Card, quality satisfaction by consumers in 2020, for three consecutive years
      Oct
      Awarded 1st prize in the category of Credit Card Service, Korea Customer Index of Satisfaction (KCIS) for five consecutive years by Korea Management Association Consulting
      Nov
      Signed MOU with Seoul National University for XAI(eXplainable AI)
      Awarded Bronze prize at the 2020 Good Design(GD) Selection
      Dec
      Awarded 1st prize in National Customer Satisfaction Index in the category of Korea Credit Card for seven consecutive years by Korea Productivity Center
      Awarded 1st prize in Call Center Quality Index(KS-CQI) for six consecutive years by Korean Standards Association
      First issue ESG bonds
    • 2019
      Feb
      Signed the MOU with The Presidential Commission on Centennial Anniversary of March 1st Independence Movement and Korean Provisional Government
      Launched AI-based ‘Chabot Sam’
      Mar
      Samsung Card to Realize Creating Shared Value by Expanding Social Contribution to education for youth using its Digital Capabilities
      Apr
      Creating Shared Value business agreement with Korea Assosiation of Persons with Physical Dissabilities
      May
      Creating Shared Value business agreement To promote shelter animal adoption and animal rights with Seoul City
      Jun
      Signed CSV Business agreement with Seoul City
      Signed LINK Biz-Partner Business agreement with Good Neighbors
      Jul
      Ministry of Health and Welfare and Childfund Korea for premature baby support Campaign business agreement.
      Signed a marketing alliance agreement with ShinsegaeSimon
      Oct
      Awarded 1st prize in the category of Credit Card Service, Korea Customer Index of Satisfaction (KCIS) for four consecutive years by Korea Management Association Consulting
      Awarded 1st prize in Call Center Quality Index(KS-CQI) for five consecutive years by Korean Standards Association
      Launched upgraded mobile application, ‘Samsung Card Integrated Application’
      Nov
      Samsung Card ‘LINK Biz Partner’ awarded Korea Marketing Frontier Grand Prize at the 2019 Fall Conference of the Korea Marketing Association
      Awarded Silver prize, Universal Design Special prize at the 2019 Good Design(GD) Selection
      Dec
      Awarded 1st prize in the category of Korea Credit Card of the National Customer Satisfaction Index (NCSI) for six consecutive years by the Korea Productivity Center
      Awarded Grand Slam for the first time in the industry, 1st prize for four consecutive years in the category of five customer satisfaction evaluation by the Korea Productivity Center, the Korea Standards Association and the Korea Management Association Consulting
    • 2018
      Mar
      Won 2018 iF Design Award by Germany Institute of Design Promotion with ‘Kids GomGom’ app branding
      Unveiled a new vision ‘A World of Trust over The Card’
      May
      Launched the industry first digital based real time credit card issuing servic
      Jun
      Launched the industry first digital ARS service
      Jul
      Released upgraded Number Card series, V3
      Aug
      Launched industry first open API based simple authentication Service
      Signed a partnership agreement with Community Chest of Korea for CSV business
      Sep
      Held the ‘Hand-Hug of Love’ Campaign with Seoul city –GoodwithUs
      Nov
      Received a Grand Prize for ‘2018 Korea Donation Award for Education’
    • 2017
      Jan
      Launched TRUCK WELFARE SAMSUNG CARD
      Launched Samsung Rechargable Card Service
      Mar
      Launched ‘Kids GomGom’ App, a mobile membership service for parents and kids
      Launched Samsung Pay exclusive card, ‘Samsung Pay Samsung Card taptap’
      Launched small business owner card, ‘Samsung Card BIZ DISCOUNT+'
      Apr
      Launched ‘T Samsung card Galaxy S8 Edition’ by collaborating with Samsung Electronics and SK telecom
      Signed a partnership agreement with Seoul National University for joint research on artificial intelligence
      May
      Signed a partnership agreement with SK networks for joint development of affiliate products
      Jul
      Signed a partnership agreement with Mercedes-Benz Korea for joint development of affiliate products
      Launched ‘Samsung Card taptap I’
      Aug
      Launched ‘LINK bizpartner’, a platform that enables merchant driven marketing by supporting decision making with big data analysis
      Signed a partnership agreement with Seoul Children’s Museum for joint development and operation of early childhood education exhibition ∙ program
      Signed a partnership agreement with The Korea Transport Institute for joint research on traffic policies utilizing big data
      Sept
      Launched 'Aji-Nyangi' App, a pet mobile service
      Oct
      Launched ‘Samsung Card Rental’, a Mobile-based rental mall service
      Nov
      Signed a partnership agreement with Korea Energy Agency to collaborate on a rental finance offer for energy saving system
      DEC
      Launched a specialized card for freight forwarding fee, enhancing trucking business efficiency
      Won 2017 Good Design Award Gold by Korea Institute of Design Promotion for ‘Kids GomGom’ app main character ‘GomGom’
      Launched 'In-Sang-Rock-Seo', a social network service for elderly that assists recording life stories and good memories
      Launched 'Direct Auto Used Car', a digital-based auto financing service for used car, first to offer in the credit card industry
    • 2016
      Jan
      Launched Samsung Pay mobile card "Samsung Pay Samsung Card & Point"
      Feb
      Signed a comprehensive strategic partnership agreement with SC Cheil Bank, the first of its kind between a bank and a credit card company in the market
      Launched whole new Digital Channel (Homepage and Mobile App)
      Mar
      Started member acquisition via tablet PCs
      Launched ‘Kids GomGom’ App, a mobile membership service for parents and kids
      Apr
      Applied Samsung Card Online Payment Solution onto Samsung Family Hub Refrigerator
      Launched mobile specialized taptap card and app
      May
      Launched 'Online Chat Customer Service' available 24 hours 365 days
      Jun
      Signed a three-party agreement for partnership between Samsung Card, BGF Retail, and Woowa Brothers Corp.
      Jul
      Launched 'Direct Auto', industry’s first digital-based auto financing service
      Opened "Saengwhal App" (a mobile app that offers collection of O2O services frequently used upon various life needs)
      Launched “BMP (Big-data Marketing Partnership)” to serve merchant customers’ needs based on big data analysis
      Sep
      Signed a partnership agreement with Korea Institute for Industrial Economics Trade for joint research on industrial policies using big data technologies
      Dec
      Launched CAR LIFE SAMSUNG CARD DISCOUNT+
    • 2015
      Feb
      Achieved an issuance of a cumulative total of 5 million Number Cards
      Mar
      Launched ad campaign of ‘Enjoy, Silyong (Practical Use)’
      Apr
      Hung up a signboard to celebrate excellent pilot results for Apartment LED Finance Business Model
      May
      Launched ‘Kookmin Happy Card’ for pre-moms
      Introduced the first App POS Service in the card industry
      Jun
      Started issuing UnionPay branded Number cards
      Jul
      Started Visual ARS Service
      Aug
      Launched Samsung Card’s mPocket Beacon Service
      Won the first place in the 2015 National Brand Competitiveness Index
      Oct
      Signed Partnership Agreement for NFC Payment Service with Hankook NFC and KG Inicis
      Dec
      Started LINK Service on SamsungPay
      Opened ‘Samsung Card Pet’ service to provide pet-related offers and information
      Opened ‘Baby Story’, a mobile app for new moms and dads
      Launched Samsung Card & MILEAGE PLATINUM Skypass
      Launched The 1 Skypass
    • 2014
      Mar
      Opened ‘Young Lab’ – communication platform for the 20s
      Apr
      Launched Samsung Card LINK to provide card-linked offers
      Jul
      Launched ad campaign ‘Holgaboon Project'
      Launched ‘Samsung Card Stage’ – the brand for contributing to cultural activities
      Nov
      Released 2nd version of Number Card
    • 2013
      Jan
      Released UnionPay co-brand card
      Apr
      Accomplished an issuance of a cumulative total of 2 million Number Cards
      Jul
      Opened Samsung Card Shopping foreign co-brand mall
      Aug
      Launched ‘Open Sharing’ – the brand for CSR (Corporate Social Responsibility)
      Sep
      Released Samsung App Card
      Nov
      Launched Samsung App Card payment service
      Launched Samsung Card Open Wedding
    • 2012
      Feb
      Launched voice recognition ARS service
      Jul
      American Express The Platinum Card was awarded with AMEX ‘Outstanding Premium Card’
      Nov
      Released THE O Card
      Dec
      Launched ‘Samsung Card Select’, the brand for cultural performance
    • 2011
      Jan
      Opened Samsung Card Facebook
      Sep
      Released American Express The Platinum Card
      Nov
      Launched new BI
      Dec
      Opened Samsung Card Shopping ‘The Social’
    • 2010
      Jan
      Launched Samsung Card video ARS service
      Feb
      Launched ‘WHY NOT?’ ad campaign
      Jun
      Opened Samsung Card official twitter @mysamsungcard
      Dec
      Korea Investors Service (KIS) adjusted Samsung Card credit rating one notch upward to AA+
  • selected2009 - 2000
    • 2009
      Jan
      Launched living expense investment techniques service
      Feb
      Released Shinsegae co-brand Samsung card
      Held Robert Parker Gala Dinner party
      Mar
      Released Samsung AMEX Blue Card
      Jul
      Released RAUME O Card
      Released Samsung Mobile Gift Card
      Oct
      Samsung Card HQ moved to Taepyeong-ro, Jung-gu
    • 2008
      Feb
      Launched Blue Line Service
      May
      Started Mobile Counseling Center Service
      Launched Samsung Global Gift Card
      Partnered with Robert Parker
      Jun
      Launched Samsung Dear Pat Membership Service
      Held a signing ceremony for Industry-Academy Cooperation with the US Stanford University
      Sep
      Commenced Pay Back Save Charge Service
    • 2007
      Mar
      Commenced ‘My Family Service,’ the comprehensive family service
      May
      Started overseas travel support service (S.TravelCare)
      Jun
      Was listed on the Korea Exchange (KRX)
      Jul
      Opened Shall We site
      Nov
      Released E gift certificate
    • 2006
      Jan
      Released SFC Samsung Card exclusively used for Samsung Group employees
      Feb
      Released custom-designed ‘Samsung Sel-D Card’
      Commenced pre-discount service for electronic goods for the first time in the industry
      May
      Released Samsung Anypass Point Card, Samsung Ji & Mi Point Card
      Sep
      Launched ‘My Life, My Pride’ – the corporate slogan
      Oct
      Launched Auto Cash Back Service
    • 2005
      Jan
      Held a signing ceremony with LG Fire Insurance on DCDS (Debt Cancellation and Debt Suspension) product
      Jun
      Opened Samsung Card Mall
      Aug
      Opened Point Mall
      Nov
      Successfully issued unsecured AAA offshore ABS of $300 million for the first time in the credit financial industry in the nation
    • 2004
      Feb
      Merged with Samsung Capital
      Jun
      Established an auto lease joint venture with GMAC
      Aug
      Released Fleetlease for corporate clients
      Nov
      Launched ‘AT Club’ for outstanding merchants in restaurant industry
    • 2003
      Nov
      Samsung Card HQ moved to Yeonji-dong, Jongro-gu
    • 2002
      Jan
      Formed Samsung Card Table Tennis Team
      Held a proclamation ceremony for 6 Sigma initiative
      Introduced 6 Sigma for the first time in the industry
      Released gift card for the first time in the industry
      Mar
      Held a strategic co-brand signing ceremony with AMEX Card
      Sep
      Performed an event for the release of Samsung AMEX Card
    • 2001
      Mar
      Successfully issued offshore ABS of $200 million for the first time in the private sector
      May
      Established the largest CRM center in Asia
    • 2000
      Mar
      Commenced wireless Internet mobile phone financial service, the first time in the world
      Jun
      Released ‘Baro Pay’ one-click electronic wallet
      Aug
      Released Samsung Ji & Mi Card
      Nov
      Was selected as ‘The Best Card Company in the New Millennium’ by MASTER
  • selected1999 - 1990
    • 1999
      Jan
      Successfully issued onshore ABS of $49 billion for the first time in the industry
      Apr
      Acquired Y2K certification for the first time in the industry
      Nov
      Released E-LOAN, cyber loan for the first time in the industry
    • 1998
      May
      Started free-of-charge entry service for theme park
    • 1997
      Jul
      Successfully accomplished KRW 1 trillion in monthly transaction volumes for single card for the first time in the industry
      Dec
      Started to issue VISA-branded card
    • 1996
      Jun
      Started Internet cash advance service for the first time in the industry
      Sep
      Opened Internet Website
      Nov
      Started to operate comprehensive credit management system
    • 1995
      Sep
      Changed its corporate and brand name from Samsung Credit Card to Samsung Card
      Oct
      Opened New York office
    • 1993
      Aug
      Released prepaid card for the first time in the industry
    • 1991
      Mar
      Launched 24/7/365 cash advance service
      Nov
      Opened Tokyo office for the first time in the industry
      Dec
      Successfully acquired 1 million cardmembers
    • 1990
      Jan
      Started ARS system for the first time in the industry
      Jul
      Successfully built 24-hour online system
      Oct
      Built immediate card issue system
  • selected1989 - 1983
    • 1989
      Mar
      Started to issue MASTER-branded card
      Apr
      Commenced its operations in 4 branches (Gangnam/Daejeon/Daegu/Gwangju)
      Aug
      Introduced agency system for the first time in the industry
      Sep
      Successfully acquired 0.5 million cardmembers
    • 1988
      Mar
      Established Samsung Credit Card Company
      Jun
      The card name 'WINNERS' was finalized.
    • 1983
      Mar
      Was founded as Sejong Credit Card