History

The innovative road that Samsung Card has taken shows the history of Korea’s credit card industry.

  • 선택됨Present - 2010
    • 2018
      Mar
      Won 2018 iF Design Award by Germany Institute of Design Promotion with ‘Kids GomGom’ app branding
      Unveiled a new vision ‘A World of Trust over The Card’
      May
      Launched the industry first digital based real time credit card issuing servic
      Jun
      Launched the industry first digital ARS service
      Jul
      Released upgraded Number Card series, V3
      Aug
      Launched industry first open API based simple authentication Service
      Signed a partnership agreement with Community Chest of Korea for CSV business
    • 2017
      Jan
      Launched TRUCK WELFARE SAMSUNG CARD
      Launched Samsung Rechargable Card Service
      Mar
      Launched ‘Kids GomGom’ App, a mobile membership service for parents and kids
      Launched Samsung Pay exclusive card, ‘Samsung Pay Samsung Card taptap’
      Launched small business owner card, ‘Samsung Card BIZ DISCOUNT+'
      Apr
      Launched ‘T Samsung card Galaxy S8 Edition’ by collaborating with Samsung Electronics and SK telecom
      Signed a partnership agreement with Seoul National University for joint research on artificial intelligence
      May
      Signed a partnership agreement with SK networks for joint development of affiliate products
      Jul
      Signed a partnership agreement with Mercedes-Benz Korea for joint development of affiliate products
      Launched ‘Samsung Card taptap I’
      Aug
      Launched ‘LINK bizpartner’, a platform that enables merchant driven marketing by supporting decision making with big data analysis
      Signed a partnership agreement with Seoul Children’s Museum for joint development and operation of early childhood education exhibition ∙ program
      Signed a partnership agreement with The Korea Transport Institute for joint research on traffic policies utilizing big data
      Sept
      Launched 'Aji-Nyangi' App, a pet mobile service
      Oct
      Launched ‘Samsung Card Rental’, a Mobile-based rental mall service
      Nov
      Signed a partnership agreement with Korea Energy Agency to collaborate on a rental finance offer for energy saving system
      DEC
      Launched a specialized card for freight forwarding fee, enhancing trucking business efficiency
      Won 2017 Good Design Award Gold by Korea Institute of Design Promotion for ‘Kids GomGom’ app main character ‘GomGom’
      Launched 'In-Sang-Rock-Seo', a social network service for elderly that assists recording life stories and good memories
      Launched 'Direct Auto Used Car', a digital-based auto financing service for used car, first to offer in the credit card industry
    • 2016
      Jan
      Launched Samsung Pay mobile card "Samsung Pay Samsung Card & Point"
      Feb
      Signed a comprehensive strategic partnership agreement with SC Cheil Bank, the first of its kind between a bank and a credit card company in the market
      Launched whole new Digital Channel (Homepage and Mobile App)
      Mar
      Started member acquisition via tablet PCs
      Launched ‘Kids GomGom’ App, a mobile membership service for parents and kids
      Apr
      Applied Samsung Card Online Payment Solution onto Samsung Family Hub Refrigerator
      Launched mobile specialized taptap card and app
      May
      Launched 'Online Chat Customer Service' available 24 hours 365 days
      Jun
      Signed a three-party agreement for partnership between Samsung Card, BGF Retail, and Woowa Brothers Corp.
      Jul
      Launched 'Direct Auto', industry’s first digital-based auto financing service
      Opened "Saengwhal App" (a mobile app that offers collection of O2O services frequently used upon various life needs)
      Launched “BMP (Big-data Marketing Partnership)” to serve merchant customers’ needs based on big data analysis
      Sep
      Signed a partnership agreement with Korea Institute for Industrial Economics Trade for joint research on industrial policies using big data technologies
      Dec
      Launched CAR LIFE SAMSUNG CARD DISCOUNT+
    • 2015
      Feb
      Achieved an issuance of a cumulative total of 5 million Number Cards
      Mar
      Launched ad campaign of ‘Enjoy, Silyong (Practical Use)’
      Apr
      Hung up a signboard to celebrate excellent pilot results for Apartment LED Finance Business Model
      May
      Launched ‘Kookmin Happy Card’ for pre-moms
      Introduced the first App POS Service in the card industry
      Jun
      Started issuing UnionPay branded Number cards
      Jul
      Started Visual ARS Service
      Aug
      Launched Samsung Card’s mPocket Beacon Service
      Won the first place in the 2015 National Brand Competitiveness Index
      Oct
      Signed Partnership Agreement for NFC Payment Service with Hankook NFC and KG Inicis
      Dec
      Started LINK Service on SamsungPay
      Opened ‘Samsung Card Pet’ service to provide pet-related offers and information
      Opened ‘Baby Story’, a mobile app for new moms and dads
      Launched Samsung Card & MILEAGE PLATINUM Skypass
      Launched The 1 Skypass
    • 2014
      Mar
      Opened ‘Young Lab’ – communication platform for the 20s
      Apr
      Launched Samsung Card LINK to provide card-linked offers
      Jul
      Launched ad campaign ‘Holgaboon Project'
      Launched ‘Samsung Card Stage’ – the brand for contributing to cultural activities
      Nov
      Released 2nd version of Number Card
    • 2013
      Jan
      Released UnionPay co-brand card
      Apr
      Accomplished an issuance of a cumulative total of 2 million Number Cards
      Jul
      Opened Samsung Card Shopping foreign co-brand mall
      Aug
      Launched ‘Open Sharing’ – the brand for CSR (Corporate Social Responsibility)
      Sep
      Released Samsung App Card
      Nov
      Launched Samsung App Card payment service
      Launched Samsung Card Open Wedding
    • 2012
      Feb
      Launched voice recognition ARS service
      Jul
      American Express The Platinum Card was awarded with AMEX ‘Outstanding Premium Card’
      Nov
      Released THE O Card
      Dec
      Launched ‘Samsung Card Select’, the brand for cultural performance
    • 2011
      Jan
      Opened Samsung Card Facebook
      Sep
      Released American Express The Platinum Card
      Nov
      Launched new BI
      Dec
      Opened Samsung Card Shopping ‘The Social’
    • 2010
      Jan
      Launched Samsung Card video ARS service
      Feb
      Launched ‘WHY NOT?’ ad campaign
      Jun
      Opened Samsung Card official twitter @mysamsungcard
      Dec
      Korea Investors Service (KIS) adjusted Samsung Card credit rating one notch upward to AA+
  • 선택됨2009 - 2000
    • 2009
      Jan
      Launched living expense investment techniques service
      Feb
      Released Shinsegae co-brand Samsung card
      Held Robert Parker Gala Dinner party
      Mar
      Released Samsung AMEX Blue Card
      Jul
      Released RAUME O Card
      Released Samsung Mobile Gift Card
      Oct
      Samsung Card HQ moved to Taepyeong-ro, Jung-gu
    • 2008
      Feb
      Launched Blue Line Service
      May
      Started Mobile Counseling Center Service
      Launched Samsung Global Gift Card
      Partnered with Robert Parker
      Jun
      Launched Samsung Dear Pat Membership Service
      Held a signing ceremony for Industry-Academy Cooperation with the US Stanford University
      Sep
      Commenced Pay Back Save Charge Service
    • 2007
      Mar
      Commenced ‘My Family Service,’ the comprehensive family service
      May
      Started overseas travel support service (S.TravelCare)
      Jun
      Was listed on the Korea Exchange (KRX)
      Jul
      Opened Shall We site
      Nov
      Released E gift certificate
    • 2006
      Jan
      Released SFC Samsung Card exclusively used for Samsung Group employees
      Feb
      Released custom-designed ‘Samsung Sel-D Card’
      Commenced pre-discount service for electronic goods for the first time in the industry
      May
      Released Samsung Anypass Point Card, Samsung Ji & Mi Point Card
      Sep
      Launched ‘My Life, My Pride’ – the corporate slogan
      Oct
      Launched Auto Cash Back Service
    • 2005
      Jan
      Held a signing ceremony with LG Fire Insurance on DCDS (Debt Cancellation and Debt Suspension) product
      Jun
      Opened Samsung Card Mall
      Aug
      Opened Point Mall
      Nov
      Successfully issued unsecured AAA offshore ABS of $300 million for the first time in the credit financial industry in the nation
    • 2004
      Feb
      Merged with Samsung Capital
      Jun
      Established an auto lease joint venture with GMAC
      Aug
      Released Fleetlease for corporate clients
      Nov
      Launched ‘AT Club’ for outstanding merchants in restaurant industry
    • 2003
      Nov
      Samsung Card HQ moved to Yeonji-dong, Jongro-gu
    • 2002
      Jan
      Formed Samsung Card Table Tennis Team
      Held a proclamation ceremony for 6 Sigma initiative
      Introduced 6 Sigma for the first time in the industry
      Released gift card for the first time in the industry
      Mar
      Held a strategic co-brand signing ceremony with AMEX Card
      Sep
      Performed an event for the release of Samsung AMEX Card
    • 2001
      Mar
      Successfully issued offshore ABS of $200 million for the first time in the private sector
      May
      Established the largest CRM center in Asia
    • 2000
      Mar
      Commenced wireless Internet mobile phone financial service, the first time in the world
      Jun
      Released ‘Baro Pay’ one-click electronic wallet
      Aug
      Released Samsung Ji & Mi Card
      Nov
      Was selected as ‘The Best Card Company in the New Millennium’ by MASTER
  • 선택됨1999 - 1990
    • 1999
      Jan
      Successfully issued onshore ABS of $49 billion for the first time in the industry
      Apr
      Acquired Y2K certification for the first time in the industry
      Nov
      Released E-LOAN, cyber loan for the first time in the industry
    • 1998
      May
      Started free-of-charge entry service for theme park
    • 1997
      Jul
      Successfully accomplished KRW 1 trillion in monthly transaction volumes for single card for the first time in the industry
      Dec
      Started to issue VISA-branded card
    • 1996
      Jun
      Started Internet cash advance service for the first time in the industry
      Sep
      Opened Internet Website
      Nov
      Started to operate comprehensive credit management system
    • 1995
      Sep
      Changed its corporate and brand name from Samsung Credit Card to Samsung Card
      Oct
      Opened New York office
    • 1993
      Aug
      Released prepaid card for the first time in the industry
    • 1991
      Mar
      Launched 24/7/365 cash advance service
      Nov
      Opened Tokyo office for the first time in the industry
      Dec
      Successfully acquired 1 million cardmembers
    • 1990
      Jan
      Started ARS system for the first time in the industry
      Jul
      Successfully built 24-hour online system
      Oct
      Built immediate card issue system
  • 선택됨1989 - 1988
    • 1989
      Mar
      Started to issue MASTER-branded card
      Apr
      Commenced its operations in 4 branches (Gangnam/Daejeon/Daegu/Gwangju)
      Aug
      Introduced agency system for the first time in the industry
      Sep
      Successfully acquired 0.5 million cardmembers
    • 1988
      Mar
      Established Samsung Credit Card Company
      Jun
      Started to issue WINNERS Card